Introduction

The objective of this PRD is to introduce two new donation features to address the low GMV numbers due to the restriction of donors having to donate the amount equivalent to at least one quantity of any product. This PRD outlines the requirements for implementing:

1. Custom amount functionality against a single product.
2. Custom amount donation against any of the listed products.

Additionally, these features should be configurable via igbknd, allowing administrators to enable or disable these functionalities for specific campaigns.

Problem Statement

Context

ImpactKart, a crowdfunding platform, allows donors to contribute by donating specific products listed on fundraiser pages. Each product has a fixed price, and donors must contribute at least the cost of one unit. This model limits the potential contributions from donors who wish to support a campaign but cannot afford the minimum donation amount required for any listed product. This limitation has been identified as a significant factor contributing to lower GMV on the platform.

Problem

The current donation model on ImpactKart restricts donors to contribute only in fixed amounts corresponding to the price of one or more units of the listed products. This lack of flexibility prevents potential donors from contributing smaller, affordable amounts, leading to lower donor engagement and reduced overall GMV.

Impact

• Donor Experience: Potential donors who are willing to contribute smaller amounts are unable to do so, resulting in missed opportunities for donations.
• Campaign Success: Campaigners are receiving fewer donations, which hampers the success of their fundraising efforts.
• Platform Growth: The overall GMV on the platform is lower than its potential, impacting ImpactKart’s growth and revenue.

Objective

To address this issue, we aim to introduce two new donation features:

1. Custom amount functionality against a single product, allowing donors to contribute any amount towards a specific product without needing to cover the full cost of one unit.
2. Custom amount donation against any of the listed products, enabling donors to contribute a custom amount towards the general fund of a fundraiser.

Additionally, these features will be configurable via igbknd, ImpactKart’s internal CRM, allowing administrators to enable or disable these functionalities for specific campaigns, ensuring flexibility and control over the application of these new features.